Every client thinks they want a six-week discovery phase. What they actually want is to see their product live as fast as possible. We have refined a process that does exactly that — design to deployed in 72 hours — without cutting corners on quality.
Hour 0–4: Design Handoff Protocol
Before a single line of code is written, we run a 90-minute design review with the client present. Every component is named, every state documented, every breakpoint confirmed. We use a custom Figma plugin that exports design tokens directly into our CSS variable system.
Hour 4–24: Scaffold and Core Components
We use Laravel for the backend and React or Blade for the frontend depending on complexity. The scaffold includes authentication, role management, a base layout, and CI/CD pipeline wired to a staging environment — all templated so it deploys in under eight minutes from a single command.
Components are built mobile-first, accessibility-first. We write Playwright tests as we build, not after.
Hour 24–48: Feature Build and Integration
With the shell in place, we parallelize. Backend engineers build APIs while frontend engineers consume mocked versions of the same contracts. Feature branches merge hourly. The staging environment rebuilds on every push.
Hour 48–72: QA, Hardening, and Launch
Hour 48 is QA freeze. No new features. We run full Playwright suites, performance audits with Lighthouse, and a manual walkthrough of every user journey with the client. Security headers, CSP policies, and rate limiting go in. Then we deploy to production with a feature flag so we can roll back in 30 seconds if anything goes sideways.